SPRING AWAKENING

Art Director - Floral Portrait

Yuliya Panchenko Photography

Our project, titled "Spring Awakening," was all about capturing the spirit of the changing seasons. We used colors and textures to represent the transition from winter to spring, and the result was a series of stunning images that truly capture the essence of this time of year.

To bring our vision to life, we started by creating a mood board that included a carefully curated color palette, inspirational images, and floral details. We used Milanote to organize the project details, including scheduling, casting the model, and outlining the hair and floral compositions. This helped us stay on track and communicate any changes or updates to the team in real time.

After the shoot, we worked closely with the editor to ensure that the final images were retouched to perfection. This involved careful communication and approval of each step in the post-production process.

Our project was part of a floral portrait master course workshop, and we were thrilled to have the opportunity to share our process and experience with others. We even recorded interviews to document the pre-planning and day of the shoot, which was a great way to reflect on the project and share our insights with others.