Coiro Shop reached out to me with an exciting opportunity to collaborate on the launch of their new everyday camera backpacks. As a photographer and content creator, I was thrilled to work with their adventurous and stylish brand. To bring the backpacks to life, my team and I traveled to St. Augustine, FL for a change of scenery.
To showcase the versatility of each backpack, I created separate characters for each one. Outfits were carefully coordinated to complement the color scheme and personality of each backpack. For the black backpack, we opted for cool-toned scenes, while the brown backpack was contrasted with warm accents of brick orange.
To ensure a seamless production, I created a comprehensive mood-board and shoot details using Milanote. This allowed the team to easily access and understand our vision. Our final images were shared on Coiro Shop's social media platforms, showcasing the backpacks in various settings and scenarios.
Behind The Scenes TikTok
Final images and video were shared on Coiro's Instagram and used for marketing.
As a result, Yuliya Panchenko Photography is proudly part of Coiro's affiliate program and look forward to working together more in the future.
Content Created
